Hi, I’m Bruce.

I’m a writer, designer, and sometimes traveller based in Omaha, NE. Here you will find a mix of stories, design projects, and a fluid peek at what I’m up to.

Articles

Facing the “F” Word

How and why I closed the book

It was supposed to be a modern day agora. I remember Facebook as a place where you could show off your wit, see whatever happened to old friends, and eventually share memes. It became a scrapbook and a digital archive of memories.

Wendy’s Brand Expression

A breakdown of Wendy’s branded sass

Real quick, Google “Wendy’s Social Media Strategy.” Hell, you may have already done this before. Their performance on Twitter is the stuff of advertising legend. #nuggsforcarter is a national movement. You can take marketing classes that chronologically break down and dissect…

Design Work

Fuel Up

A 50’s inspired biker bar and restaurant that may or may not serve food designed to hurt you. You might leave bloody and beaten, or you might leave with a new tattoo. Either way you won’t leave hungry.

Branding & Logo Design / Food & Bar

Live On

Rebrand effort for a Nebraska organ and tissue donation organization. Dedicated to transforming lives through donations that literally save and heal 100s lives each year.

Rebrand & Logo Design / Regional Services

Ross Enamait

Ross is the Boss. He is a professional Boxing trainer. He has written several go-to fitness manuals that have seen the inside of home gyms for over 20 years. He’s a paradigm of proof of concept.

Branding & Logo Design / Personal Brand & Fitness

Vegan Fitness

Ever heard of Nimai Delgado? He’s a massive natural body builder and lifetime vegan. Currently he’s an online fitness influencer and dedicated to correcting Joe Rogan trolls. He’s awesome. Go google him.

Branding & Logo, Design / Personal Brand & Fitness

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